I’ve pre-ordered my Nintendo Wii through Amazon.co.uk this morning. Fingers crossed, it should wing it’s way to me on launch day, 8th December. I can’t wait. 🙂
I’ve read a lot of comparisons about opinions about the ‘next-gen’ consoles, PS-3, XBox 360 and Wii, in the last week or so. But for me it was an easy choice.
I don’t play games that much nowadays. As a former PlayStation and PS-2 owner, it kinda feels like Sony given up on me. As games get more expensive (and the consoles – how much will the PS-3 be?!), more complicated, harder… it’s like they’re not for me anymore. I’m not able to invest the amount of time needed to learn some of the big new games (or the amount of money to buy them!), and so I’ve been left behind.
And this is where Nintendo feels different. They are welcoming the ‘casual gamer’. I know that a part of marketing is getting consumers to feel a kinship with a brand or product, and to produce a message that resonates with them. And – for me at least – Nintendo have done it, in a way that Microsoft and Sony haven’t.