The importance of presentation, part 2

Does the look of blogs matter?

I’ve not done much to customize the look of this. I guess the main reason for that I because I read all of the blogs that I follow in an RSS reader (Egress, if you’re interested) which grabs the text and images. I hardly ever see what the actual site looks like.

It’s much the same with my own blog. I write most of the posts on my phone, so I don’t see the actual site often myself.

So, I’ve not had much incentive to change the appearance from the WordPress default.

Does that matter? Do people need a personalised look to the blogs that they read, or is the content enough?

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