This week I went up to Newcastle for Thinking Digital.
It was the seventh Thinking Digital, but my first.
I’d seen a bunch of references to it being the UK’s answer to TED, the tickets aren’t cheap, videos from previous years look slick and professional, it’s held in The Sage which is a hugely impressive venue, they manage to get a great line-up of speakers, and the logistics in the run-up to the event were more organised than any event I’ve been to before.
So… I was expecting a cool and geeky, if faceless, serious, formal, and intimidating event.
I’d read it completely wrong. It’s absolutely a professionally run event. And there was no shortage of cool geekiness. But, more than that, the organizer, Herb Kim, has created a real sense of community in it. There’s a feeling of almost familial warmth amongst attendees who come year after year after year.