Posts Tagged ‘matter’


Saturday, February 2nd, 2008

the "matter" box arrivesI signed up to matter a little while ago. It’s a service where you sign up to be sent promotional stuff.

If you look at their website or their blog, they don’t really describe themselves like that. They talk about it as a “communications channel” between consumers and advertisers, and they talk about the “brand experience”. In fact, they say pretty much everything except “we’ll give you free stuff”.

even before it's opened, she likes it :-)In the lead up to today, they’ve talked a lot about the care they’ve been taking to select interesting things that “you’ll want to keep”. Even so, my hopes weren’t very high. This is all free, so I was a little sceptical how good the stuff would be. Today, the pilot matter box arrived.