On Friday, we took the kids to Lapland UK.
The first reaction I got when I mentioned this to people generally went along the lines of “OMG, you’re going there?! I heard about them in the news!”.
It’s not the same place. This isn’t the New Forest Lapland-themed attraction that made the headlines so spectacularly a couple of weeks ago – it’s a place in Kent.
Even their website has a banner on the top to reassure visitors saying: “Please be assured Lapland UK has NO association with Lapland New Forest”.
Hmmm… I guess they have a bit of a brand problem, at least in the short-term.
With this in mind, and as we had such a lovely day there, I thought I’d do my little bit to help their image by sharing our experience.